Product & Design Studio

Product strategy and design for technology and gaming teams.

ICONX Lab partners with founders and product teams from first principles to launch — turning ambitious ideas into products people actually use.

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A partner from strategy to launch — not just another pair of hands.

What we do

Three ways we plug into your team

01

Product Strategy

We pressure-test the idea before a pixel is drawn — positioning, user research, and a roadmap your team can actually ship against.

  • Discovery & user research
  • Positioning & value proposition
  • Roadmap & prioritisation
02

Product & UX Design

End-to-end product design — from flows and wireframes to polished, production-ready interfaces and a design system that scales.

  • UX & interaction design
  • UI & visual design
  • Design systems & components
03

Design-to-Launch Partnership

An embedded design partner that stays through build and launch — working alongside your engineers so the product ships as designed.

  • Embedded with your team
  • Design QA through build
  • Iteration after launch

Approach

A partner from strategy to launch

Every engagement runs through the same disciplined arc — so design decisions are grounded in evidence, not opinion.

  1. 01

    Discover

    Understand the users, the market, and the constraints. Align on what success looks like.

  2. 02

    Define

    Shape the strategy and product narrative. Decide what to build first — and what not to.

  3. 03

    Design

    From flows to high-fidelity UI and a reusable system, validated with real users.

  4. 04

    Deliver

    Stay embedded through build and launch, then iterate on what the data shows.

Selected work

Products we’ve helped shape

From our own AI-video studio to products we’ve designed for clients — across video, gaming, fintech, and education.

Kulbit — cinematic AI-generated video still from the showreel ▶ Watch the showreel
Our studio · Featured

Kulbit

AI video production — Filmmaker Vision × AI Dimension

An AI-powered film studio blending human creative direction with advanced AI to produce high-end, brand-aligned video — brand films, product videos and social content, localised in 50+ languages and delivered in weeks, not months.

Visit kulbit.ai →
3D Crave — 3D movies app for Apple TV

3D Crave

A cinematic 3D-movies browsing experience for Apple TV.

UI/UX design
DEBX — banking app to automate credit-card payments

DEBX

A banking app that automates daily credit-card payments.

Mobile UI/UX · from scratch
Active Book — Bible educational software for kids

Active Book

Educational software for kids across tablets, desktop and interactive screens.

Concept · UI/UX · game design
Waller — wallet and payments app concept

Waller

A standalone wallet & payments app — full concept vision.

Product & UI/UX design

Where we work

Built for complex, high-stakes products

We focus on categories where good design is a competitive edge — regulated, data-heavy, and experience-led.

Gaming

Skill games, competitive play, and player tools where trust, fairness, and clarity are everything.

Fintech & banking

Money movement and account experiences that have to feel effortless while staying compliant.

Consumer apps

Mobile-first products that need to earn a place on the home screen and keep it.

Education

Learning products that make complex material approachable for every age group.

Have a product worth getting right?

Tell us what you’re building. We’ll come back with how we’d approach it — no pitch deck required.

Start a project

or email admin@icon-x-lab.com